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Don’t be the Hero!

August 20, 2014

Do you sell something? A product or service? Do you seem to be battling uphill trying to convince your customer? The problem could be that you are trying to be the source of wisdom...the magic-bringer...the savior, so to speak. You are trying to be the hero who has saved the day by providing the product. Big mistake! Your customer doesn't care the slightest about stroking your ego! They couldn't g..

One of my Favorite Blunders…the sword!

August 9, 2014

Have you seen this video? If not, welcome to one of the classic retail TV blunders. There are quite a few. My own have racked up millions of YouTube hits over the years However, I just happen to know the director who sat at the helm of this little disaster and he gave me the inside scoop. Realize, of course, that this is coming to you second hand, so I might make a few mistakes, but this is how I ..

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