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To iPhone or Not to iPhone, That is the Question!

October 27, 2014

When I started editing video, I had to sit in a suite surrounded by humming decks, blinking cubic buttons and tapes as big as War and Peace. Before I could even attempt an edit, I had to scan each tape’s timecode, hoping desperately that it didn’t have a break anywhere. A single glitch in those numbers meant a mess of re-assembling clips into a distorted version of what you had planned on usin..

The Shifting Landscape of Direct Response Retail

October 14, 2014

Everyone who sells something knows it. Every large company is investing more money into it than any other marketing initiative. The statistics are staggering…Internet Video, the future of all sales. Some day, it might be holographic images transmitted directly to Google contact lenses or being beamed directly into the chip in your skull. But for now, web-product video is where everything is head..

The Face of your Product

October 6, 2014

According to recent studies, when people first meet you, 65% of their impression of you is based on how you look and 30% by how you talk. Only 5% relates to the content of what you say. If you are talking to people on the telephone, 70% of their impression of you will be based on the sound of your voice, and only 30% on the content of what you're saying. So let me ask you: Who is the face and the ..

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