The pricing is custom because of the number of variables effecting it. Pricing changes depending on the shoot locations (some must be paid for or permission must be obtained), the number of models used, the complexity of the shoot, number of crew needed and the length of the video(s).
B-roll (product support video without audio) is commonly used during TV retail presentations to show what cannot be shown in the studio. For example, if you are selling a GPS and want to show it working on the highway, it is tough to accomplish this in a studio.
B-roll is critical! It is meant to spike your viewers interest by showing them how your product is used in it’s natural environment and how it can positively effect their lifestyle. Good b-roll should also highlight usage possibilities your viewers might not have considered (to give them an “Ah-Ha!” moment). After receiving your down-payment and a sample of your product, we will partner with you to script the top benefits, then storyboard the best way to show those benefits in action.
Depending on which television network you are targeting, there could be specific branding requirements (the “look” of the final video) that must be upheld to ensure your b-roll meets network approval. If your product has a detailed set-up or installation, it might be a good idea to incorporate those aspects in your video. We will use professional models to demonstrate your product in lifestyle settings appropriate to your products needs.
The important thing is to keep the action moving…one benefit after another. Once the storyboard is complete, we will compile a shot-list for our production crew. Led by our experienced staff of infomercial and retail-TV producers, your video footage will now be created by our crew who will craft each demonstration shot to show off the best of what your product has to offer. Once the shoot itself is finished, your footage will be delivered to our editors to create the final product.
Our videographers and editors are veterans of the television retail industry. Each video we create is designed without “dead wood.” Your video will be tightly edited to keep your viewer excited with a continual flow of new benefits.
Once editing is complete and final payment is received, your video will be delivered to you electronically in both low-res and high-res format. Low-res will be appropriate for upload to the internet site of your choice and/or for streaming from whichever internet marketplace(s) you choose.
High-res will be the full HD (1920×1080 @ 60i)format required by your network for broadcast purposes.
We will also send you a signed release form, transferring ownership of your completed video to you or your company.
(cost contingent on complexity)