89 million people in the United States are going to watch 1.2 billion online videos today. (ComScore)
Online video users are expected to double to 1.5 billion in 2016. (Cisco)
Watching online videos is now a mainstream activity. 78% of people watch at least once a week and 55% watch everyday
Online video consumption increased by 38% between May 2011 and May 2012
Dr. James McQuivey of Forrester Research says a minute of video is worth 1.8 million words
81% of senior marketing executives now use online video content in their marketing programs, up from 70% in 2011, as reported by MarketingProfs.
Cisco expects video to account for 57% of consumer internet traffic by 2015, nearly four times as much as regular web browsing and email.
Examples of Companies Harnessing the power of video
Stacksandstacks.com reported that visitors were 144% more likely to buy a product after seeing a video of the product than those who didn’t.
Ice.com found that viewers who chose to view video converted at a 400% increase over those who didn’t. The site also credited video with decreasing returns by 25%
Shoeline.com experienced a 44% increase in online sales conversions by using videos to showcase their products
Pegasus Lighting increased conversion by 27% with on-site video.
Zappos saw increases of 30% in sales for their products that had a video accompaniment
Video for Websites
Forbes indicates, 65% of senior executives have visited a company’s website after watching a video.
A study by Comscore found that on average a website visitor will stay two minutes longer on a site when they watch a video.
4 in 10 shoppers visited a store online or in-person as a direct result of watching a video (source, ReelSEO, 2012)
Video for Search Engine Optimisation (SEO)
Video results have appeared in almost 70% of the top 100 search listing on Google in 2012 (Marketing Week, 2012)
The chances of getting a page one listing on Google increase 53 times with video (source: Forrester Research, 2012)
“SEOMOZ” concludes that posts with videos included will attract 3 times more in-linking domains than a plain text post.
“Econsultancy” estimates videos in universal search results have a 41% higher click-through rate than plain-text results.
Over 1 billion unique users visit YouTube every month (source:YouTube, 2013)
500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute (source: YouTube, 2013)
The average YouTube visitor watches 388.3 minutes of video each month (Comscore, 2013)
People are most likely to engage with branded content on social media that contains pcitures (44%) and videos (37%) (source: Performics, 2012)
1 in 5 Twitter users discovering videos each day from tweeted links. What’s more, two-thirds of Twitter users feel it worth watching videos tweeted by brands (source: Hubspot, 2013)
Video for Mobile
Online video accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks (source: Bytemobile Mobile Analytics Reports, 2013)
Online video consumption increased by 38% between May 2011 and May 2012 (source: Comscore, 2012)
63% of digital video screening on mobiles does not happen on-the-go, but rather at home (source: Cisco, 2013)
Video for Email
“Get Response” says that from over 800,000 emails sent from GetResponse Pro accounts, emails with video received 5.6% higher open rates on average and 96.38% higher click-through rates than emails without video.
“MarketingProfs” estimate that 76% of senior marketing executives say campaigns that integrate video and email generate higher click-through rates.
When marketers used the word “video” in an email subject line, open rates rose 7% to 13% (Experian 2012)
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