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Hard Sell and Soft Sell — Metal Bands and Mariachi Duets

March 27, 2015

Kind of ironic that I am trying to write this blog and the music around me is blaring at a level just short of the pain threshold. I am sitting in a small Mexican cantina in an unlikely college town in Pennsylvania. Ouch...the guy on stage needs to work on the feedback. Me ears are about to bleed. I singled out this little restaurant last night as I was driving back to my hotel, but waited until t..

Pitching Prodcuts to an “On Demand” Culture

February 17, 2015

I recently spoke in a theater full of entrepreneurs, all present to learn the secrets of business success. I took the stage with several other experts who spoke on getting published, how to scale product offers, the best social networking techniques, etc. I was the first speaker on stage because my topic was "Pitching your Business for Success," and without a strong pitch, those entrepreneurs h..

Amazon’s Brain Power

January 27, 2015

As of last April, the internet was roughly 5 million terabytes in size. Google, most people's go-to search engine of choice, has indexed about 200 terabytes of it...or .002% of it. The internet is unbelievably huge and according to IBM, the digital knowledge contained within it will be doubling every 11 hours by 2016. Ready to be staggered? The human brain has been estimated to contain several bi..

Stay Calm and Know Your Vision in Product Sales

January 12, 2015

As you may or may not know, from 2000- 2005, I put in long hours in the director's chair of one of the world's largest live retail TV networks before I ever stepped around to the front side of the camera. Within a year, I was directing the highest profile, prime-time shows with celebrity music concerts and high-stakes cosmetic shows. I campaigned to be chosen for those shows. I loved moving fast a..

Relationship is everything

January 1, 2015

After selling over 250 products on national television with somewhere around 1,000 hours of live on-camera time and 10 times that amount within the studio, I've seen a few things. I've watched trends come and go, I've seen big celebrities who were expected to sell huge amounts of product absolutely bomb and seen the little guy who had passion become the next big thing. I've seen monstrous network ..

Industry Mogul Mark Bozek Rebrands to Evine Live!

December 15, 2014

When you hear Shop HQ, what comes to mind? For me it has always been the former Shop NBC/ValueVision...the industry stepchild of monarch's HSN and QVC. My impression? Shop HQ was a title that simply equated it to an old-school TV shopping ideal. In my mind,   I saw HQ grabbing the scraps that dropped from the table of those bigger networks, the first places any large brand would rather sink its ..

Integrity in Sales is like Pumpkin Bread

November 5, 2014

I can still see my kids gathered around the table. The youngest is 1 and just starting to eat the same dinner as the rest of us. The oldest is 8. All 4 have the same grim expression as I do. They stare down at their plates, poking at the meat with their forks silently. I am a new stay-at-home dad and I just spent 4 hours in the kitchen trying to create rosemary apple pork loin. It looked so easy f..

To iPhone or Not to iPhone, That is the Question!

October 27, 2014

When I started editing video, I had to sit in a suite surrounded by humming decks, blinking cubic buttons and tapes as big as War and Peace. Before I could even attempt an edit, I had to scan each tape’s timecode, hoping desperately that it didn’t have a break anywhere. A single glitch in those numbers meant a mess of re-assembling clips into a distorted version of what you had planned on usin..

The Shifting Landscape of Direct Response Retail

October 14, 2014

Everyone who sells something knows it. Every large company is investing more money into it than any other marketing initiative. The statistics are staggering…Internet Video, the future of all sales. Some day, it might be holographic images transmitted directly to Google contact lenses or being beamed directly into the chip in your skull. But for now, web-product video is where everything is head..

The Face of your Product

October 6, 2014

According to recent studies, when people first meet you, 65% of their impression of you is based on how you look and 30% by how you talk. Only 5% relates to the content of what you say. If you are talking to people on the telephone, 70% of their impression of you will be based on the sound of your voice, and only 30% on the content of what you're saying. So let me ask you: Who is the face and the ..

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