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Hard Sell and Soft Sell — Metal Bands and Mariachi Duets

March 27, 2015

Kind of ironic that I am trying to write this blog and the music around me is blaring at a level just short of the pain threshold. I am sitting in a small Mexican cantina in an unlikely college town in Pennsylvania. Ouch...the guy on stage needs to work on the feedback. Me ears are about to bleed. I singled out this little restaurant last night as I was driving back to my hotel, but waited until t..

Pitching Prodcuts to an “On Demand” Culture

February 17, 2015

I recently spoke in a theater full of entrepreneurs, all present to learn the secrets of business success. I took the stage with several other experts who spoke on getting published, how to scale product offers, the best social networking techniques, etc. I was the first speaker on stage because my topic was "Pitching your Business for Success," and without a strong pitch, those entrepreneurs h..

Amazon’s Brain Power

January 27, 2015

As of last April, the internet was roughly 5 million terabytes in size. Google, most people's go-to search engine of choice, has indexed about 200 terabytes of it...or .002% of it. The internet is unbelievably huge and according to IBM, the digital knowledge contained within it will be doubling every 11 hours by 2016. Ready to be staggered? The human brain has been estimated to contain several bi..

Stay Calm and Know Your Vision in Product Sales

January 12, 2015

As you may or may not know, from 2000- 2005, I put in long hours in the director's chair of one of the world's largest live retail TV networks before I ever stepped around to the front side of the camera. Within a year, I was directing the highest profile, prime-time shows with celebrity music concerts and high-stakes cosmetic shows. I campaigned to be chosen for those shows. I loved moving fast a..

Relationship is everything

January 1, 2015

After selling over 250 products on national television with somewhere around 1,000 hours of live on-camera time and 10 times that amount within the studio, I've seen a few things. I've watched trends come and go, I've seen big celebrities who were expected to sell huge amounts of product absolutely bomb and seen the little guy who had passion become the next big thing. I've seen monstrous network ..

Industry Mogul Mark Bozek Rebrands to Evine Live!

December 15, 2014

When you hear Shop HQ, what comes to mind? For me it has always been the former Shop NBC/ValueVision...the industry stepchild of monarch's HSN and QVC. My impression? Shop HQ was a title that simply equated it to an old-school TV shopping ideal. In my mind,   I saw HQ grabbing the scraps that dropped from the table of those bigger networks, the first places any large brand would rather sink its ..




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